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Zongchuan 1929

Designed by

Xi'an Yiwen Brand Design Co., Ltd

Xi'an Yiwen Brand Design Co., Ltd

Title:

Zongchuan 1929

Category:

Packing Design Category

Location:

Xi'an China

Designer:

Xi'an Yiwen Brand Design Co., Ltd

Website:

Wei Jiang, Wei Li, Ting Liu

Team:

Xi'an Yiwen Brand Design Co., Ltd
Xi'an Yiwen Brand Design Co., Ltd
Xi'an Yiwen Brand Design Co., Ltd
Xi'an Yiwen Brand Design Co., Ltd

Xi'an Yiwen Brand Design Co., Ltd

Photo Credits:

Xi'an Yiwen Brand Design Co., Ltd

Copyrights:

“Zongchuan 1929” is a packaging design for zongzi (glutinous rice dumplings) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture. The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.

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