Zongchuan 1929
Designed by
Xi'an Yiwen Brand Design Co., Ltd
Title:
Zongchuan 1929
Category:
Packing Design Category
Location:
Xi'an China
Designer:
Xi'an Yiwen Brand Design Co., Ltd
Website:
Wei Jiang, Wei Li, Ting Liu
Team:
Xi'an Yiwen Brand Design Co., Ltd
Photo Credits:
Xi'an Yiwen Brand Design Co., Ltd
Copyrights:
“Zongchuan 1929” is a packaging design for zongzi (glutinous rice dumplings) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture. The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.