top of page
DAA_logo_white.png

YAP - brand identity

Designed by

jekyll & hyde

jekyll & hyde

Title:

YAP - brand identity

Category:

Digital Art and Graphic Design Category

Location:

Italia

Designer:

jekyll & hyde

Website:

Marco Molteni, Margherita Monguzzi, Elena Bonanomi, Cecilia Della Longa, with Matteo Mapelli Head of Design Innovation Lab Nexi

Team:

jekyll & hyde
jekyll & hyde
jekyll & hyde
jekyll & hyde

jekyll & hyde

Photo Credits:

jekyll & hyde

Copyrights:

We worked on YAP brand identity. YAP is a mobile app dedicated to millennials which offers different possibilities of mobile payments, from buying directly in shop, to ask and send money to friends, to purchasing online. Our project started from the logo design and then it developed to the creativity of the whole brand identity.
YAP idea is to make the payment experience pleasant and satisfying. The project was guided by the following keywords: energy, comfort and independence. The tone of voice has been shaped on the target, making it different from the other payment apps. Every single visual element has been studied so to be the most effective on recognizability and coherence.
The color palette, able to characterize the whole identity, has been taken from the blurred circle of the brand signature. This circle actually became a primary element of the communication online. The illustrations and the icons have been designed to guide the user into the app. The art direction has been identified together with the patches library that we composed, the idea was to let them interact. The result on the identity is a fresh and contemporary look.

Contact Us

Thank you for your message!

DAA - Design Award Agency

Business ID: 3148527-4
VAT ID: FI31485274

info@designawardagency.com
+358 44 944 7802

Antinkatu 3D, 7th floor
Helsinki, Finland
00100

Legal

Links

Find Us On

  • Facebook
  • Tumblr
  • LinkedIn
  • Instagram

Facebook

Twitter

LinkedIn

Instagram

DAA - Design Award Agency is a registered marketing agency, located in Finland. It is part of the advertising, public relations, and related services industry. The designers, awards, competitions, organisations, companies listed on this website does not constitute an endorsement by DAA - Design Award Agency and not responsible for the reality of the materials published on the site. DAA - Design Award Agency does not take part in the organization in any way of the Design Awards & Competitions and cannot give further information about them.

© 2020 - 2023 by DAA - Design Award Agency

DAA_logo_white.png
bottom of page