W Branch of Shanghai Parade in Xi’an

Shanghai Parade, the brand that highlights Shanghai cuisine in Xi’an, has entered the northern market. Wu Wei, the designer of IN.X, integrates trend, enthusiasm, and innovation with the rich background of Xi’an. Thus Shanghai Parade and Xi’an unites in one lively scenery.
Shanghai Parade, originating in Shanghai and focusing on local Shanghai cuisine, opened its first restaurant in a northern city, Xi'an, facing the challenge of whether its taste and foreign brand would be accepted by local people. At the same time, the space must be in line with the cultural genes of Shanghai Parade brand itself, while being able to integrate with Xi'an culture and empower the hotel as a complement to its business.
We unravel the essence of Shanghai Parade, and connects its cuisine with the past. Despite it might not conquer the grandness of the ancient city, we still could compare them during transitory period. The trend and innovation of Parade blends with the age and scope of Xi’an. The seemingly opposite factors generate a spark, and create a beautiful new result.