VICTORIA'S LAB "CAKE MIXTURES"

Following the trend of simplifying the preparation of desserts in the kitchen of the modern home, Victoria's lab presents three different cake mixes.
The design strategy of the three packages was based on the imagery of American aesthetics of the 50’s, with the handmade cake that awakens familiar memories and evokes the image of the ideal homemade dessert.
The star of the packaging is the baked cake, framed by vertical stripes covering the entire surface of the package (in different colors, corresponding to each product), accentuating thusly the image of the cake.
The logo subscribes to the graphic aesthetics of the '50s, introducing a line of products distinctively unique but also fully harmonized with the market trend for homemade cake.