The Treasure of Zbojniks
Designed by
Amoth Studio
Title:
The Treasure of Zbojniks
Category:
Packing Design Category
Location:
Design Studio Location - Prague, Czech Republic; Product Location - Bratislava, Slovakia
Designer:
Amoth Studio
Website:
Art director: Sasha Sharavarau (Amoth Studio), Designer: Sasha Sharavarau (Amoth Studio), Illustrator: Tania Sharavarava (Amoth Studio), Artworker: Robert Špecián, Photography: Sabino Studio, Client: ST. NICOLAUS - trade, a.s.
Team:
Art director: Sasha Sharavarau (Amoth Studio), Designer: Sasha Sharavarau (Amoth Studio), Illustrator: Tania Sharavarava (Amoth Studio), Artworker: Robert Špecián, Photography: Sabino Studio
Photo Credits:
Amoth Studio
Copyrights:
Our goal was to develop the label design for a line of medium-segment Slovak fruit distillates. We needed to create a pronounced and unique mood for the new brand and to preserve and convey Slovak culture and traditions.
We decided to create a story around the name of the brand, “Zbojnícka” (means belonging to a "Zbojník"). Zbojníks were robbers, who participated in insurgencies against serfdom - Slovak "Robin Hoods". "Zbojnícka distillates are the true treasure of Zbojníks" - this became our main inspiration.
Each element of the label has its significance and tells unique stories from the Slovak folklore.
We chose matte crème paper with a soft texture, to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product.
The label is created in two colors, with only the name of the product, “Zbojnícka”, differing in terms of its colour and the printing technique. For it, we used gold embossing, which further associates the product with the treasures of Zbojníks.