Through succinct and ingenious design, LI-NING1990 Premium Sports Fashion Shop breaks the popular mindset of traditional sports brands. Inspired by Li Ning's sports gene, the design blends in retro classic elements, and incorporates lucid fashion elements of current popular sports, to turn a space of domineering professional sports attributes into an iconic retail space. The project integrates China and the world, history and modernity, nation and art, sports and fashion, retro and technology, in multiple dimensions to expound a rich, interactive and unified theme concept, display the shape and beauty of high-class sports fashion, and show all the senses of fashion and sports without the loss of comfort. The shop takes on a bright and minimal look on the whole. Integrated with the creative perspective of modern art, it illustrates the brand's extraordinary creativity and fashion concept. The traditional Chinese "grid" idea runs through the space. Customized large metal mesh walls, tailored grid ceiling and lighting modeling, concise colors and lines outline the shop space, stressing the true essence of the fashion of "steering luxury with simplicity".