Jing Brand (Wuhan) Real Estate Project

Responding to the plot’s surroundings, the design premises its spatial arrangement on creating a “Jing Park” at the podium level to allow social interaction while extending the greenery towards the twin towers, creating a “Wuhan landmark”.
The high-rise tower and low-rise tower are set on the northeast and southwest corners of the plot respectively, and are separated from each other by the walk path across the plot. The walking path connects the Waterfront Park in the northwest and the industrial heritage park in the southeast, resulting in the intersection of the landscape and the urban axes.
Inspired by the client’s corporate culture, an infinity loop wraps around the central courtyard, seamlessly threading functions and spaces while highlighting the retail shops and enterprise gallery on second and third floor.
The Jing Gallery is outlined like a floating wine glass, supported by a gleaming, golden horn base; combined with the LED curved screen facing the atrium, Jing Brand’s corporate culture is perfectly reified.