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Ipirotissa

Designed by

A.S. Strategy, Branding & Communication

A.S. Strategy, Branding & Communication

Title:

Ipirotissa

Category:

Packing Design Category

Location:

ATHENS

Designer:

A.S. Strategy, Branding & Communication

Website:

9

Team:

A.S. Strategy, Branding & Communication
A.S. Strategy, Branding & Communication
A.S. Strategy, Branding & Communication
A.S. Strategy, Branding & Communication

A.S. Strategy, Branding & Communication

Photo Credits:

A.S. Strategy, Branding & Communication

Copyrights:

Ipirotissa is the well-known delicatessen with fine products from every corner of the planet. It is known for its updated cellar, for sweet and savoury creations, for its coffee, but also for its French flavours, with the signature of Chef Pâtissier, Stefan Suvée. We were asked to create festive boxes for Christmas, matching the style and level of the brand. Wanting to escape from every Christmas cliché, we invented a spring in the heart of the holidays, a different spirit of Christmas. The illustration, with the first impression, creates a light movement, as if the breeze were blowing soft leaves, flowers and feathers, like small pleasures of pleasure. But when you look at it more closely, you understand that it describes a story. It talks about a sun that illuminated nature unexpectedly. She then blossomed in the middle of Christmas, in a magical exclusive spring. The flowers attracted the butterflies. The butterflies turned golden under the sunbeams. Their glow attracted the birds, who flew down. They sat down in the bushes and began to chirp. And all these together created a complex of colors, sounds and sensations that deeply capture the delight that springs up.

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