INFAMUSE
Designed by
Anagrama
Title:
INFAMUSE
Category:
Packing Design Category
Location:
Mexico City, Mexico
Designer:
Anagrama
Website:
Anagrama
Team:
Anagrama
Photo Credits:
Anagrama
Copyrights:
The Client
Infamuse is a Los Angeles based online fashion store.
The Objective
Design a brand for Infamuse integrating an against-the-ordinary communication attitude and generating a voice with a disruptive presence.
The Solution
Our objective centered on integrating the product shipping concept with the identity merging its distinctive components through an unconventional aesthetical perspective. The clothing was inspired by street fashion and pop-culture icons reinforced by a carefully selected color palette. The project outcome results in a brand departing from the conventional.