ICEFACTUM Ice Cream Cups
Designed by
THE EXPECT NOTHING LESS COMPANY GMBH
Title:
ICEFACTUM Ice Cream Cups
Category:
Packing Design Category
Location:
Germany, Hemer
Designer:
THE EXPECT NOTHING LESS COMPANY GMBH
Website:
Martin Schrodt, TÖLLE STUDIOS
Team:
Martin Schrodt
Photo Credits:
THE EXPECT NOTHING LESS COMPANY GMBH
Copyrights:
Italy - here gelato, the best Italian ice cream, is cultural property. Refreshment in summer, savor in winter - fresh, creamy gelato all year round. However, the packaged gelato for storing is mostly an industrial good with many artificial additives. And the ice cream cups show this too. They are overloaded with colors and mostly unnecessary information. Our goal was to design an ice cream cup that stands out from the crowd with its puristic design in a canon of pastel shades.
A design ice cream cup that stands out from the crowd with its puristic design and directs the focus on the essentials. The gelato. Already by the pastel shades the buyer can conclude on the contents.
Buying gelato is usually an impulse purchase. Especially the first purchase is significantly influenced by the design of the ice cream cups. The trust of the customer must be won. Once having tasted the gelato and when later he wants to buy this gelato again, he must be able to remember the ice cream cup design. This is where the ICEFACTUM ice cream cups start. Because their design is high quality and unique. You recognize them immediately out of the crowd.