FREZYDERM "VELVET COLORS"

Frezyderm produced the Velvet Colors foundation with colored and rich, velvety texture to cover skin imperfections and protect the skin.
ABC DESIGN wanting to depict and communicate the covering qualities of this innovative product, was inspired by the laboratory image of the pores of human skin in microscope magnification and abstractly designed a circular pattern indicating the cellular level at which Velvet Colors can penetrate, leveling-out every imperfection in the skin and leaving behind a velvety feeling of blossoming freshness.
The graphic design of the logo as well as the block of text with the product details create a sense bold labeling on the packaging that is attractive but also provides clear information. As the series consists of four different sub-products, with different color tones for each skin-type, it makes for a eye-catching element on the shelf cosmetics stores.
The varnish as well as the embossed surface of the circles on the packaging makes a reference to the features of the product and its coating effect on the skin.