Easy online shopping

There are a lot of the e-commerce websites on the web that have a standard layout, primitive style, and lack interactivity and engagement. This project is my attempt to make beautiful and seamless online shopping experience. The goal was to design a clean, minimalistic but elegant online shop with engaging and intuitive interactions, that make the user feel that the site is helping him to select the right product and complete his purchase. Key strengths are: clear visual hierarchy, minimalistic visual approach, slick and engaging animations that have a meaning and purpose behind them. They communicate what's happening (like in case of preloading the the data or sorting the items in various ways) or suggesting how to use the app (like when you add the item to compare with others it reacts and literally moves to the compare list). The website design is focused on the goal to provide the best experience for online shopping.