COFCO-Wuhan Guanggu Dayue City Demonstration Area

The project is located in Wuhan , which stretches from Wuhan Outer Ring Road in the east to Zhuodaoquan Road in the west, bordering East Lake in the north and Townsend Lake in the south. This area is surrounded by mountains, beautiful scenery, dense lakes and rolling hills. With the emerging middle class aged 18-35 as the main market, it is characterised by youth, fashion, trend and taste to create a concept shop for the Joy City lifestyle. The scenario reflects the new lifestyle of Joy City, and the storytelling explores the new industrial chain of COFCO. Youth is the clientele, fashion is the main line, trend is the way of expression, and taste is the pursuit of life.

The overall design is guided by the exploration of the hard-furnished canyon, while the soft-furnishing uses streamlined Sichuan elements that fit in with the hard-furnishing to echo the whole space, achieving the design idea of the fusion of mountains and water and the endless flow of the river.