top of page
DAA_logo_white.png

Clé de Peau Beauté

Designed by

Ruth Chao Studio

Ruth Chao Studio

Title:

Clé de Peau Beauté

Category:

Digital Art and Graphic Design Category

Location:

Hong Kong

Designer:

Ruth Chao Studio

Website:

Magdalene Lam, Jack Tai

Team:

Ruth Chao Studio
Ruth Chao Studio
Ruth Chao Studio
Ruth Chao Studio

Ruth Chao Studio

Photo Credits:

Ruth Chao Studio

Copyrights:

To celebrate the launch of Shiseido Cle De Peau’s Eyecare campaign, we deep dive behind the scenes to learn the beautiful science that replenishes radiance to one of the most important features of our faces: our eyes. Matching the brand’s pure dedication to science, we hand drew more than 2,500 lines to create each intricate layer, formed by straight lines yet creates the curved shapes of the eyes, leading with elegance into the key of radiance. For the grand launch's invitation, we revisit Cle De Peau’s Japanese origins to create dual golden tones of origami folds, opening into an elegant surprise of an invitation, awaiting to be unravelled.

“With all that we see around us, the most beautiful story is the one that is unique to you” - this is the belief that we began with as we designed the video and photo segment for the campaign. In our scriptwriting and storyboarding, we endeavoured to create a heartfelt perspective, told with depth and emotionality, through the eyes of the beautiful Kary Ng and Isabella Leong. As the scenes swift through imagination and into the backdrop of layering radiance, we custom created the whole set and scenes for the campaign. Charged with the power

Contact Us

Thank you for your message!

DAA - Design Award Agency

Business ID: 3148527-4
VAT ID: FI31485274

info@designawardagency.com
+358 44 944 7802

Antinkatu 3D, 7th floor
Helsinki, Finland
00100

Legal

Links

Find Us On

  • Facebook
  • Tumblr
  • LinkedIn
  • Instagram

Facebook

Twitter

LinkedIn

Instagram

DAA - Design Award Agency is a registered marketing agency, located in Finland. It is part of the advertising, public relations, and related services industry. The designers, awards, competitions, organisations, companies listed on this website does not constitute an endorsement by DAA - Design Award Agency and not responsible for the reality of the materials published on the site. DAA - Design Award Agency does not take part in the organization in any way of the Design Awards & Competitions and cannot give further information about them.

© 2020 - 2023 by DAA - Design Award Agency

DAA_logo_white.png
bottom of page