Cecei Brewery Packaging

CECEI BREWERY
THE FIRST DOMESTIC NATURAL BEER

Fresh beer brewed unfiltered without the addition of additives or artificial carbon dioxide.The vision of Cecei Brewery is to offer the consumers an alternative that combines the natural brewing methods of craft breweries with the efficiency of scale. Cecei Brewery aims at providing domestic consumers with the best value for money, naturally brewed, unfiltered beer.
During branding, the goal was to strengthen the brand, in order to be identifiable. The Cecei beer packaging design reflects the communication style of large-scale breweries, as the brand identifier is given a large area on the box. The graphic color scale evokes the style of small-brewery beers, as each flavor has a separate color harmony. The motif set resembles the rays of the sun in an optimistic mood. The names of beer types are clear, we did not want to use fancy names or graphic characters. In order to reach the consumer target groups, we wanted to achieve an atmosphere reminiscent of younger soft drinks. For the appearance of the flavors, we created a special infographic that shows the dry, sweet, and bitter spectrums.