Catssup

CATSSUP is a space-saving and easy-to-install cat furniture system that easily integrates into your home without the bulkiness of a traditional cat tree.

Brand
The name of the brand is combined with two words, cat & up. The brand aims to provide simple and intuitive products to the cats to explore vertical space without sacrificing the owner's living space.

Approach
CATSSUP logo is a fusion of the word 'UP' and the contour of a cat. Visually presenting the aesthetic approach of their products through simple and curved strokes.

Symbol
The letter U formed a pair of cat ears & two arrows simultaneously and the letter P is depicting the tail of a cat.