top of page

Amber

Designed by

Ruth Chao Studio

Ruth Chao Studio

Title:

Amber

Category:

Digital Art and Graphic Design Category

Location:

Hong Kong

Designer:

Ruth Chao Studio

Website:

Magdalene Lam, Jack Tai

Team:

Ruth Chao Studio
Ruth Chao Studio
Ruth Chao Studio
Ruth Chao Studio

Ruth Chao Studio

Photo Credits:

Ruth Chao Studio

Copyrights:

Amber is a two michelin star restaurant in Hong Kong, ranking no. 24 in World's 50 best restaurants. After 14 years of founding, the restaurant is rebranded to align to its brand direction of 7 new courses and manifestos. Brand study reveals that the restaurant's main target audience is female, whilst free flow creativity, graceful elegance, and organic conscience are the core of its culinary experience. Much like the progressive nature of the fine dining experience, where each course builds atop the previous, the brand design expresses the 7 courses and 7 manifestos via the 7 layers of progressive, organic, free flowing shapes on the front cover. Each layer is expressed in different depths, visually seen and can be felt with a tactile quality. Much like the definition of Amber, as the fossilized resin from ancient forests, the free flowing shapes form a wood pattern that also expresses the graceful, organic nature of the food. In a gentle palette of beige, paired with champagne gold foil, the identity is extended to a series of collaterals, including cards, bags, bill envelopes, cake box & chocolate takeaway, where the center piece folds to open up to a welcoming surprise within.

Contact Us

Thank you for your message!

DAA - Design Award Agency

Business ID: 3148527-4
VAT ID: FI31485274

info@designawardagency.com
+358 44 944 7802

Antinkatu 3D, 7th floor
Helsinki, Finland
00100

Legal

Links

Find Us On

  • Facebook
  • Tumblr
  • LinkedIn
  • Instagram

Facebook

Twitter

LinkedIn

Instagram

DAA - Design Award Agency is a registered marketing agency, located in Finland. It is part of the advertising, public relations, and related services industry. The designers, awards, competitions, organisations, companies listed on this website does not constitute an endorsement by DAA - Design Award Agency and not responsible for the reality of the materials published on the site. DAA - Design Award Agency does not take part in the organization in any way of the Design Awards & Competitions and cannot give further information about them.

© 2020 - 2023 by DAA - Design Award Agency

DAA_logo_white.png
bottom of page