"Erase Boundaries" ROCKLAND Flagship Store

Located in the center of the metropolitan area where the commercial complex combines the parking area, the shop symbolizes going outdoors in daily living, a corner of nature in city life. Blurring the boundary of metropolis and heart, the brand’s visual identity, rope, symbolizes the connection between people and nature.

The overall design echoes the brand’s concept and logo, bringing challenging outdoor activities into customers' daily lives. The visual identity depicting mountain ridges and hiking pathways is reinterpreted using wooden veins, creating an intimate feeling toward nature and outdoor activities’ philosophy. Applying the art craft technique of metal casting, the designer creates 25-meters-long ceiling lights in the shape of twined rope near the counter to echo the brand’s logo. While the counter’s mountain rock image is made of geometrical shapes, the staircases combine a landscape of rocks, gravels, trunks, and such natural elements. This design symbolizes mountain climb buying, but it also gives customers a chance to walk on it, trying out the products in a similar environment.