38 years in the design industry, having worked in the UK, Germany, New Zealand and Australia.
AWARDS AND PRIZES
IAD: Designer of the Year
Pentaward: GOLD, by Beth
A’Design Award: GOLD, by Beth
A’Design Award: SILVER, Wildheart Organics
A’Design Award: SILVER, PickyPods
A’Design Award: IRON, Hightail
Indigo Design Award: GOLD, by Beth
A’Design Award: GOLD, Nudus
A’Design Award: IRON, Hopapops
Indigo Design Award: GOLD, Wildheart
Indigo Design Award: SILVER, Nudus
Indigo Design Award: BRONZE, Hopapops
A’Design Award: BRONZE, Recreation
Creativepool Award: SHORTLISTED, Recreation
eDPA Award: PLATINUM, Jacobs Coffee
eDPA Award: SILVER, Recreation
Indigo Design Award: GOLD, Jacobs Coffee
Indigo Design Award: SILVER, Recreation
A’Design Award: IRON, Beanopini
German Design Award: WINNER, Baré Alchemy
A’Design Award: SILVER, Sisidyll
Creativity International Award: GOLD, Baré Alchemy
A’Design Award: GOLD, Baré Alchemy
A’Design Award: BRONZE, Sven’s Island
Pentawards: SILVER, Baré Alchemy
The Dieline Awards: 2nd PLACE WINNER, Baré Alchemy
A’Design Award: PLATINUM, Jacobs Coffee
A’Design Award: IRON, Margan Wine, Field Blend
A’Design Award: SILVER, Nugan Estate, Matriarch
IDA: BRONZE, Nugan Estate, Matriarch
Healthy Snack Food
The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers. The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Illustrator: Anna Makarova
The brief: Create a label that reflects the former way of grape growing, growing a number of varietals in the same vineyard, the blend is whatever nature gives that vintage. Our solution: Create a label with an earthy, natural quality using an old style luggage tag visual. The stock, Cotone Bianco Ultra, perfect for its tactile quality. The finishes, embossing and high build varnish used to maximise visual impact. The solution aligns with the brand positioned as innovative in its viticulture.
Angela Spindler, 2014.
In branding and packaging this start-up, we saw an opportunity to educate and captivate consumers about this unbelievably good for you bean by punching out its advantageous nutritional benefits while communicating the simple honesty of this moreish snack. This meant creating a very clear information hierarchy coupled with engaging language to articulate the brand’s values and personality.
Angela Spindler, 2017.