Shoichiro Takei

Interior Designer

Japan

AWARDS

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It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. On the other hand, appealing products with powerful PR will only be a hit because of those elements. The clients that consult with KATAL SEVEN come to us with various concerns, such as sales of their existing products or developing a new business.Our approach is extremely simple and effective. We focus on the spirit of a company and its initiatives, and the essence of its products. We also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. At KATAL SEVEN, we spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then we highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world.
We provide total and ongoing support in building our client’s brand, so they are able to differentiate their company and product in the market, and boost their sales. Our wish is for clients to use KATAL SEVEN as a “catalyst” to bring about a brilliant “chemical reaction” in their business.

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EDUCATION

WORKING EXPERIENCES

Shoichiro Takei, born in Kagoshima, Japan, in 1974, taught himself manga and illustration from his childhood on. In 1998, he entered the world of design working for a PR production company in Tokyo. After that he returned to Kagoshima, and he moved to the total packaging company to establish the design room for the first time in 2007. Then he independed and started the creative office in 2014.

AWARDS AND PRIZES

・Silver Prize, A’Design Award(2012)
・Red Dot Design Award(Winner in Communication Design)(2013)
・Silver Prize, London International Awards(2015)
・Bronze Prize, Japan Package Award(2016)
・iF DESIGN AWARD(2017)
・Bronze Prize, Pentawards(2019)
・Topawards Asia(2020)

SELECTED PROJECTS

Kagoshima Shinsen Cha

FUNCTION:

Green Tea Beverage

LOCATION:

Kagoshima, JapanKagoshima, Japan

YEAR:

2021

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ABOUT

The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.

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PHOTO CREDITS:

Hiroki Ogusu (Photo)

COPYRIGHTS:

Shoichiro Takei

From the Forest of Rusk

FUNCTION:

Snacks

LOCATION:

Kagoshima, Japan

YEAR:

2021

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ABOUT

This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.

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PHOTO CREDITS:

Hiroki Ogusu(Image Photo) Ryo Kawagoe(Products Photo)


COPYRIGHTS:

Shoichiro Takei

FUNCTION:

LOCATION:

YEAR:

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ABOUT

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PHOTO CREDITS:

COPYRIGHTS:

Shoichiro Takei