Joel Derksen

Interior Designer

Netherlands

AWARDS

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Originally from Canada, Joel’s design practice is filled with complex and nuanced visual solutions for clients who demand sensitivity, insight, and communicable differences in the market. Start-ups, scale-ups and established brands benefit from his "no stones unturned" approach to problem solving, and his appreciation that complex situations bring forward unique perspectives. Before founding Studio Otherness, Joel’s focus on executing brand strategy led him to consult on refreshes and re-imaginings for companies such as Bosch, Elsevier, ING and Salomon. He previously worked with consultancies and agencies such as IDEO, HUGE and Landor. Joel is a consistent presence in the international design scene, sporting over 60 international publications, awards and features in his decade of work.

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EDUCATION

Graphic Design, OCAD University, Toronto Ontario

WORKING EXPERIENCES

2010-2011, UI/Visual Designer, Blackberry, Toronto Canada
2011-2012, Designer, Grip Limited, Toronto Canada
2012-2013, Designer, Lowe Roche, Toronto Canada
2013-2015, Communication Designer, IDEO, Munich Germany
2015-2017, Designer, London, UK
2017-2020, Designer, Amsterdam, NL
2020-2022, Founder, Studio Otherness, Amsterdam, NL

AWARDS AND PRIZES

Cannes - Merit - Digital
Oneshow - Merit - Digital
Webby - Judge's Choice - Charity
Graphis - Silver - Packaging
Graphis - Merit - Packaging
Graphis - Silver - Logo
Graphic Design USA - Packaging (x2)
HOW International Design Award - Print
Luerzer's Archive - Top 200 Packaging
Cannes - Young Lion UK - Cyber Shortlist

SELECTED PROJECTS

Artem Luxury Watch Straps

FUNCTION:

Packaging

LOCATION:

Netherlands

YEAR:

2022

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ABOUT

Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps. The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.

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PHOTO CREDITS:

Photographer: Ingmar Swalue

COPYRIGHTS:

Joel Derksen

WikiWiki Poke Shop

FUNCTION:

Branding

LOCATION:

Grand Rapids Michigan (client), Amsterdam (designer)

YEAR:

2017

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ABOUT

Wiki Wiki's bold approach to Poke seafood dishes led us to take an equally bold approach: black and white, bold colours, and a dynamic identity.

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PHOTO CREDITS:

Photographer: Joel Derksen

COPYRIGHTS:

Joel Derksen

Ian Bennett Architecture

FUNCTION:

Branding

LOCATION:

Client was remote in Australia; designer in Amsterdam

YEAR:

2017

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ABOUT

Ian's work is the dynamic engagement of interior and exterior spaces with bold, unapologetic, masculine forms. The identity plays with negative space and forms around it, including the air around the paper itself. A customised verison of Classic Grotesque with its angled edges and refined forms compliments the immaculate detailing of Ian's work.

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PHOTO CREDITS:

Architectural photography - Katherine Lu. All other - Joel Derksen

COPYRIGHTS:

Joel Derksen