Originally from Canada, Joel’s design practice is filled with complex and nuanced visual solutions for clients who demand sensitivity, insight, and communicable differences in the market. Start-ups, scale-ups and established brands benefit from his "no stones unturned" approach to problem solving, and his appreciation that complex situations bring forward unique perspectives. Before founding Studio Otherness, Joel’s focus on executing brand strategy led him to consult on refreshes and re-imaginings for companies such as Bosch, Elsevier, ING and Salomon. He previously worked with consultancies and agencies such as IDEO, HUGE and Landor. Joel is a consistent presence in the international design scene, sporting over 60 international publications, awards and features in his decade of work.
Graphic Design, OCAD University, Toronto Ontario
2010-2011, UI/Visual Designer, Blackberry, Toronto Canada
2011-2012, Designer, Grip Limited, Toronto Canada
2012-2013, Designer, Lowe Roche, Toronto Canada
2013-2015, Communication Designer, IDEO, Munich Germany
2015-2017, Designer, London, UK
2017-2020, Designer, Amsterdam, NL
2020-2022, Founder, Studio Otherness, Amsterdam, NL
AWARDS AND PRIZES
Cannes - Merit - Digital
Oneshow - Merit - Digital
Webby - Judge's Choice - Charity
Graphis - Silver - Packaging
Graphis - Merit - Packaging
Graphis - Silver - Logo
Graphic Design USA - Packaging (x2)
HOW International Design Award - Print
Luerzer's Archive - Top 200 Packaging
Cannes - Young Lion UK - Cyber Shortlist
Artem Luxury Watch Straps
Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps. The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Photographer: Ingmar Swalue
WikiWiki Poke Shop
Grand Rapids Michigan (client), Amsterdam (designer)
Wiki Wiki's bold approach to Poke seafood dishes led us to take an equally bold approach: black and white, bold colours, and a dynamic identity.
Photographer: Joel Derksen
Ian Bennett Architecture
Client was remote in Australia; designer in Amsterdam
Ian's work is the dynamic engagement of interior and exterior spaces with bold, unapologetic, masculine forms. The identity plays with negative space and forms around it, including the air around the paper itself. A customised verison of Classic Grotesque with its angled edges and refined forms compliments the immaculate detailing of Ian's work.
Architectural photography - Katherine Lu. All other - Joel Derksen