Blackandgold Design (Shanghai) Co., Ltd.

Interior Designer

China

AWARDS

1

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Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion.
But also with a certain amount of hindsight and humility.
With us, jargon is prohibited. Certainties too.
It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs.
In China, we work with big international and local clients.

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EDUCATION

WORKING EXPERIENCES

AWARDS AND PRIZES

SELECTED PROJECTS

Small Satine

FUNCTION:

Kid Milk

LOCATION:

YEAR:

2021

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ABOUT

For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.

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PHOTO CREDITS:

Blackandgold Shanghai, 2021.

COPYRIGHTS:

Blackandgold Design (Shanghai) Co., Ltd.

Nestle Mr. Banana

FUNCTION:

Ice Cream

LOCATION:

YEAR:

2021

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ABOUT

In ice-cream fridges, most packaging present product shot to convey its flavor. Consumers purchase ice-cream based on their taste preference. To make a difference, we enlarged the ice-cream and made the sunglasses become a unique element in the fridge. The sunglasses create an interaction between consumers and packaging. Besides, consumers can hold it, take a selfie and upload to social media since social marketing is a big trend in China.

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PHOTO CREDITS:

All photos credits to blackandgold Shanghai, 2021.

COPYRIGHTS:

Blackandgold Design (Shanghai) Co., Ltd.

Satine Jersey

FUNCTION:

Milk

LOCATION:

YEAR:

2021

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ABOUT

Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.

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PHOTO CREDITS:

All photos credits to blackandgold Shanghai, 2022.

COPYRIGHTS:

Blackandgold Design (Shanghai) Co., Ltd.