Luo Heng

Interior Designer

China

AWARDS

1

Wavy Net   _edited.jpg

I am a designer specializing in wine packaging for the wine industry.

WEBSITE
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

EDUCATION

WORKING EXPERIENCES

AWARDS AND PRIZES

SELECTED PROJECTS

Xi Jiu Hanmi

FUNCTION:

Liquor Packaging

LOCATION:

Jingdezhen

YEAR:

2021

blank.jpg

ABOUT

Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.

blank.jpg
blank.jpg
blank.jpg
blank.jpg

PHOTO CREDITS:

Luo Heng

COPYRIGHTS:

Luo Heng

Guizhou Moutai Maoyuan Jiu

FUNCTION:

Liquor Packaging

LOCATION:

Jiangxi

YEAR:

2021

blank.jpg

ABOUT

By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.

blank.jpg
blank.jpg
blank.jpg
blank.jpg

PHOTO CREDITS:

Luo Heng

COPYRIGHTS:

Luo Heng

Wuliang Image

FUNCTION:

Liquor Packaging

LOCATION:

Torino

YEAR:

2021

blank.jpg

ABOUT

The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.

blank.jpg
blank.jpg
blank.jpg
blank.jpg

PHOTO CREDITS:

Luo Heng

COPYRIGHTS:

Luo Heng