Jun Li

Interior Designer

China

AWARDS

1

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Designers analyze market trends and trends through their own creative designs, deeply understand the real needs of consumers, make products more in line with target consumer groups, and emotionally resonate with consumers, so that consumers have the urge to buy and help customers solve To solve the problem, let consumers feel better and more humane products.

WEBSITE
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EDUCATION

2004, Visual Communication Design, Master, Sichuan Music Chengdu Academy of Fine Arts, Chengdu, China

WORKING EXPERIENCES

2008-2022, Shenzhen, China, creative director.

AWARDS AND PRIZES

Won 15 iF design awards, ranked the top ten in the world in the packaging category of iF official website in 2017-2021, and won 5 red dot awards.

SELECTED PROJECTS

Pindao Tiancheng

FUNCTION:

Liquor Packaging

LOCATION:

YEAR:

2021

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ABOUT

The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity, reflects the brand connotation 。

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PHOTO CREDITS:

Jun Li, 2021.

COPYRIGHTS:

Jun Li

Dahan Guanfang

FUNCTION:

Liquor Packaging

LOCATION:

YEAR:

2021

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ABOUT

Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.

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PHOTO CREDITS:

Lijuan Zhang, 2021.

COPYRIGHTS:

Jun Li

Shijian Chuxin

FUNCTION:

Tea Packaging

LOCATION:

YEAR:

2021

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ABOUT

The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,

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PHOTO CREDITS:

Longxiang Li, 2021.

COPYRIGHTS:

Jun Li