sxdesign

Interior Designer

China

AWARDS

1

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As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds our core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. sxdesign creates and values languages and ideas of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.

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EDUCATION

WORKING EXPERIENCES

AWARDS AND PRIZES

SELECTED PROJECTS

Dodoshine

FUNCTION:

Brand Design

LOCATION:

Beijing

YEAR:

2021

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ABOUT

Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.

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PHOTO CREDITS:

Xu Chen and Rong Zhang, 2020.

COPYRIGHTS:

sxdesign

The Natural Fountain

FUNCTION:

Driking Dispenser for Pets

LOCATION:

China

YEAR:

2021

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ABOUT

The Natural Fountain(TNF) employs a timeless and inartificial design language that represents modern people's attitude for pursuing a simple and cozy lifestyle. The soft top curved surface creates a water puddle for pets' drinking need and conveys a pure concept from minimalism. Pet's drinking process from the puddle engages people in association of natural lifestyle. TNF's geometric body carries innovative UV sterilization and water circulation filter system.

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PHOTO CREDITS:

Xu Chen and Rong Zhang, 2020.

COPYRIGHTS:

sxdesign

Mamba Chiliast

FUNCTION:

Brand Identity

LOCATION:

Beijing, China

YEAR:

2021

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ABOUT

Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.

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PHOTO CREDITS:

Sxdesign

COPYRIGHTS:

sxdesign