Anna-Reetta Väänänen

Interior Designer

Finland

AWARDS

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Anna-Reetta Väänänen makes her nature and story inspired jewelry design at the countryside. Her jewelry brand Anna's Darling is not the most common one because of her methods, style and location. This 37 years old designer has started her career by accident. She was supposed to be a cartoonist or anything else exept a farmer. But then she felled in love with jewelry and later with a farmer. As a brand Anna's Darling reflects the owners own mission to create better and more meaningfull jewelry. To consume wisely and only things that last time and can be prepared. Classic lines, precious metals and new design guarantees the jewelrys long life. By combining old goldsmiths tecniques and 3d printing the jewelry get their form. By using the Upper-Savo countryside locations benefits it all gets a unique looks and feeling. Clean waters, forests and field are allowed to show in the jewelry. Also their dairy farm beauties, cows, give their own twist for the brand and keep the designers feet tighly in the soil and traditions.

WEBSITE
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EDUCATION

Designer (bachelor), Savonia university of applied sciences, Kuopio, Finland, 2008

Master in business and administration (master), Savonia university of applied sciences, Kuopio, Finland, 2017

WORKING EXPERIENCES

Saurum Oy, jewelry manufacturing, Kuopio, Finland, 2008-2009
Kuopion Kulta-Kukko Oy, jewelry sales, prepairing and making, Kuopio, Finland, 2009-2011
Finngold Oy, jewelry sales, Kuopio, Finland, 2011-2012
Savonia university of applied sciences, jewelry design lecturer, Kuopio, Finland, 2015-2016
Anna's Darling Ky, jewelry designer and entrepreneur, Sonkajärvi, Finland, 2012-present

AWARDS AND PRIZES

Red Dot Award, Product Design Category, Sarah ring 2022
A'Design Silver Award, Waves necklace, 2021
Sonkajärvi municipality Culture award, 2021
Kuopio Academy of Design’s grant, 2019

SELECTED PROJECTS

Waves

FUNCTION:

Necklace

LOCATION:

Sonkajarvi, Finland.

YEAR:

2020

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ABOUT

The design project has started from the idea of womanhood diversity and a need to create something that is precious. Waves necklace form expresses water and hair. The necklaces matt surface is suede like but made from silver. The original piece for casting and mold making has been hand made by bending warm wax sheet with form giving irons. The flowing form was accomplished by controlled artisan skills. Casted silver parts have been finished by hand and joined together. The necklace is made from recycled silver in Finland.

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PHOTO CREDITS:

Image #1: Tuomo Jalkanen, photographer, Alias Creative, 2020 Image #2: Elina Manninen, photographer, Johanna Nordblad, freediver and model, 2020 Image #3: Elina Manninen, photographer, Johanna Nordblad, freediver and model, 2020 Image #4: Elina Manninen, photographer, Johanna Nordblad, freediver and model, 2020 Image #5: Elina Manninen, photographer, Johanna Nordblad, freediver and model, 2020

COPYRIGHTS:

Anna-Reetta Väänänen

Sarah

FUNCTION:

Ring

LOCATION:

Sonkajarvi Finland

YEAR:

2022

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ABOUT

Sarah ring is made from gold with lost wax casting and goldsmith plate techniques. The ring is massive and fragile at the same time. Sarah jewelry has been inspired by peony and the very first superstar Sarah Bernhard. This design is unique combination of good usability and art jewelry at the same time. From each angle it is different and gives an impression of hand made artefact and unique piece of art.

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PHOTO CREDITS:

Image #1: Photographer Tuomo Jalkanen, Alias Creative, 2021 Image #2: Photographer Elina Manninen, Model Johanna Nordblad, 2021 Image #3: Photographer Elina Manninen, Model Johanna Nordblad, 2021 Image #4: Photographer Tuomo Jalkanen, Alias Creative, 2021 Image #5: Photographer Tuomo Jalkanen, Alias Creative, 2021

COPYRIGHTS:

Anna-Reetta Väänänen

FUNCTION:

LOCATION:

YEAR:

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ABOUT

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PHOTO CREDITS:

COPYRIGHTS:

Anna-Reetta Väänänen