CHINA RESOURCES SNOW BREWERIES

Graphic Designer

China

AWARDS

1

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China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise.

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EDUCATION

WORKING EXPERIENCES

AWARDS AND PRIZES

SELECTED PROJECTS

Li Beer

FUNCTION:

Packaging

LOCATION:

YEAR:

2022

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ABOUT

The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.

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PHOTO CREDITS:

China Resources Snow Breweries, 2021.

COPYRIGHTS:

CHINA RESOURCES SNOW BREWERIES

Lowen

FUNCTION:

Packaging

LOCATION:

YEAR:

2022

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ABOUT

Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.

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PHOTO CREDITS:

China Resources Snow Breweries Ltd., 2021.

COPYRIGHTS:

CHINA RESOURCES SNOW BREWERIES

FUNCTION:

LOCATION:

YEAR:

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ABOUT

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PHOTO CREDITS:

COPYRIGHTS:

CHINA RESOURCES SNOW BREWERIES