Wong Ka Wai

Graphic Designer

China

Mike (Wong Ka Wai) has worked for multiple transnational 4As advertising agencies, including Ogilvy & Mather, Leo Burnett, and J. Walter Thompson, and has overseen accounts of internationally and locally renowned brands such as SONY, Nike, HSBC, Hang Seng Bank, and Just Gold, creating advertising and design projects for the brands. She has planned and executed major marketing projects, television commercials and print ads, and has given design directions and brand building for the new products of her clients. In 2010, Mike collaborated with another senior creative Tryde Leung to establish LLAB Design Ltd, aiming to provide meticulous advertising and design services tailor made to fulfill their clients' needs. Company's clients including Hong Kong Exchange and Clearance, Maxim's Group, Sun Hung Kai Properties, New World Development, Hennessy, and Kelly Services HK, etc. Apart from being aesthetically beautiful, Mike Wong's creations and designs are pursuing a sense of empathy and logic. She believes problems leads to inspirations, and recognizes that the clearer where the problem is, the bigger room for creativity and expression. Her design concepts stem from "solution in an unexpected way", as a result, clients are often surprised with pleasant.

EDUCATION

2005, BA in Communication Design, Swinburne University of Technology, Melbourne

WORKING EXPERIENCES

2010 - Present, Founder and partner of llab design ltd
2007 - 2010, Leo Burnett HK, Art Director
2006 - 2007, JWT HK, Art Director
2005 - 2006, O&M HK, Art Director

AWARDS AND PRIZES

2019, Winner, German Design Award, German
2018, Gold in Corporate gift, HK Smart Design Awards, Hong Kong
2017, Silver Award, DFA Awards (Design for Asia), APAC
2017, Golden Pin Design Award, Taiwan
2017, Champion in Specialty in printing, HK Print Awards, Hong Kong
2017 - 2015, Gold x 3, Silver x 4, Bronze x 2, International Creativity Awards, USA
2015, Silver Award, A'Design Award (Entry 36424)
2013, Merit in illustration, HKDA Global Design Awards, Hong Kong

SELECTED PROJECTS

Aurum

FUNCTION:

Gold Leaves Packaging

LOCATION:

YEAR:

2021

ABOUT

Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.

PHOTO CREDITS:

LLAB Design Ltd

COPYRIGHTS:

Wong Ka Wai

Unlimited Happiness

FUNCTION:

Gift Box Set

LOCATION:

YEAR:

2018

ABOUT

Unlimited Happiness is a New Year gift box containing everything you need for the holidays, allowing you to instantly spread the love and prepare for the occasion. The design revolves around the title theme Unlimited Happiness. In traditional Chinese culture, we follow the lucky saying 'the never ending 3s and 6s', a play on words of Infinity and Wealth, and the structure of the box is therefore divided into three layers and in a hexagonal shape.

PHOTO CREDITS:

Son Gallery (Wilson Lee)

COPYRIGHTS:

Wong Ka Wai

Tomorrow Myth

FUNCTION:

Endangered Animal Pins

LOCATION:

YEAR:

2021

ABOUT

Today, due to the environment change and human behaviour, numbers of endangered animals are dropping significantly. So, the question is “can we still see these animals in future?” To prevent these beautiful animals from extinction, what we can do is to raise awareness and let more people understand about their situation, so that they can have more support and resources to fight against the current situation, just like what pandas in China have experienced. These pins aim to raise the awareness of public towards these endangered animals, instead of split part of the sales profit to animal foundation, we use the profit to produce more pins and donate these pins to relevant animal protection foundation, e.g. Philippine Eagle Foundation, which the sales of these pins will directly benefit the organisation, and they can use these pins for fundraising to maximise the fund they can obtain.

PHOTO CREDITS:

Studio O

COPYRIGHTS:

Wong Ka Wai