Zhang Xiao Yin

Graphic Designer

China

2

AWARDS

Wavy Net   _edited.jpg

I've been highly active in China design scene since 2004 and founded Chenxingfu Studio and Mita Studio. One of my company Mitang, a Mi Ecosystem company, was incubated by Xiaomi in 2014. We specialize in IP (Intellectual Property) empowerment, product innovations, brands operations and more. One of my children camera product had won Good Design Award 2019, iF Design Award 2020 and various awards in China. Along the Rabbit King I have created other IP series, for example Chen's Friends, Mixiaotang and last but not least Lax & Convenience.

WEBSITE
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EDUCATION

WORKING EXPERIENCES

AWARDS AND PRIZES

2019, Good Design Awards
2020, iF Product Design Award

SELECTED PROJECTS

The Adventures of Rabbit King

FUNCTION:

Original Character Series

LOCATION:

YEAR:

2020

Aerial View of Forest

ABOUT

This is a bunch of steampunk rabbits starring Rabbit King and his friends and foes. We create the dark humor style series by combining the industrial future-retro style with the “soft” rabbit image to bring visual impacts. In the story, Frankenstein created the Rabbit King and his friends. They go on an adventure to find the legendary Blue Feather. The Rabbit King is brave, upright, and full of wisdom, acting as a agent of justice. We hope to pass on an attitude of actively seeking truth.

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

Zhang Xiao Yin

COPYRIGHTS:

Zhang Xiao Yin

FUNCTION:

LOCATION:

YEAR:

Aerial View of Forest

ABOUT

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

Zhang Xiao Yin

COPYRIGHTS:

FUNCTION:

LOCATION:

YEAR:

Aerial View of Forest

ABOUT

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

COPYRIGHTS:

Zhang Xiao Yin