Min Huei Lu
Graphic Designer
United States of America
3
AWARDS
Hi I’m Min Huei. A UI designer with a deep background in graphic design building delightful user-centric experiences and meaningful identities. Most recently, I was a UI/Brand Designer at Gong cha where I designed digital experiences that created emotional connections and social value.
EDUCATION
2019, Graphic Designer, MFA, Academy of Art University, San Francisco / USA
2020, Berkeley UX/UI Boot Camp, UC Berkeley Extension, San Francisco / USA
WORKING EXPERIENCES
2019-Now, Lead designer, Gong cha USA CA, California / USA
AWARDS AND PRIZES
SELECTED PROJECTS
Obsessive Love
FUNCTION:
Film Festival Website
LOCATION:
San Francisco
YEAR:
2021
ABOUT
The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
PHOTO CREDITS:
Min Huei Lu
COPYRIGHTS:
Min Huei Lu
Positive Projections
FUNCTION:
Music Poster
LOCATION:
San Francisco
YEAR:
2021
ABOUT
Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Min Huei Lu
PHOTO CREDITS:
Min Huei Lu
COPYRIGHTS:
Support Small Business
FUNCTION:
Poster
LOCATION:
San Francisco
YEAR:
2021
ABOUT
The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
PHOTO CREDITS:
Min Huei Lu
COPYRIGHTS:
Min Huei Lu