Min Huei Lu

Graphic Designer

United States of America

3

AWARDS

Wavy Net   _edited.jpg

Hi I’m Min Huei. A UI designer with a deep background in graphic design building delightful user-centric experiences and meaningful identities. Most recently, I was a UI/Brand Designer at Gong cha where I designed digital experiences that created emotional connections and social value.

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EDUCATION

2019, Graphic Designer, MFA, Academy of Art University, San Francisco / USA

2020, Berkeley UX/UI Boot Camp, UC Berkeley Extension, San Francisco / USA

WORKING EXPERIENCES

2019-Now, Lead designer, Gong cha USA CA, California / USA

AWARDS AND PRIZES

SELECTED PROJECTS

Obsessive Love

FUNCTION:

Film Festival Website

LOCATION:

San Francisco

YEAR:

2021

Aerial View of Forest

ABOUT

The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

Min Huei Lu

COPYRIGHTS:

Min Huei Lu

Positive Projections

FUNCTION:

Music Poster

LOCATION:

San Francisco

YEAR:

2021

Aerial View of Forest

ABOUT

Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

Min Huei Lu

PHOTO CREDITS:

Min Huei Lu

COPYRIGHTS:

Support Small Business

FUNCTION:

Poster

LOCATION:

San Francisco

YEAR:

2021

Aerial View of Forest

ABOUT

The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

Min Huei Lu

COPYRIGHTS:

Min Huei Lu