Traackr is the system of record for data-driven influencer marketing, powering the largest influencer marketing programs in the world. The product is recognized as the industry-leading influencer marketing platform, but its identity was fragmented and failed to communicate the brand’s personality and impact on the world’s most loved brands. Traackr needed a new identity that was sophisticated and contemporary, simple and flexible enough to be leveraged by its global team. The identity redesign project was conducted in close collaboration with Traackr's head of marketing and head product. It entailed a general overhaul of the company's brand strategy, the identity redesign itself including a new logo, color palette, brand style guide, various print and digital collaterals, and the traackr.com website redesign.