Shaofeng Pan

Graphic Designer

China

2

AWARDS

Wavy Net   _edited.jpg

Pan Shaofeng come from Xiamen, China。He founded Xiamen ruibohaoyi brand consulting Co., Ltd. with two partners. He is the main director of product design and graphic design of the company. He felt that creative work made him happier!

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EDUCATION

WORKING EXPERIENCES

AWARDS AND PRIZES

SELECTED PROJECTS

XQ New Year Gift Box

FUNCTION:

Pack Design

LOCATION:

YEAR:

2020

Aerial View of Forest

ABOUT

XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

Shaofeng Pan

COPYRIGHTS:

Shaofeng Pan

FUNCTION:

Pack Design

LOCATION:

YEAR:

2020

Aerial View of Forest

ABOUT

This is a bottle design for Chinese white liquor. It makes innovations in the bottle shape. The whole bottle body is made of porcelain and looks like an ancient Chinese scroll. The bottle cap is made of gold-plated metal while the picture of Li Bai (a famous Chinese poet lived in Tang Dynasty) drinking under the moon is painted by laser engraving technology.

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

Pencil Pan

PHOTO CREDITS:

Shaofeng Pan

COPYRIGHTS:

FUNCTION:

LOCATION:

YEAR:

Aerial View of Forest

ABOUT

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

COPYRIGHTS:

Shaofeng Pan