Xu Yao, Li Wei for Reform

Graphic Designer

China

2

AWARDS

Wavy Net   _edited.jpg

Established in 2014, Shenzhen Reform Brand Consulting and Design Co., Ltd. focuses on strategic planning and R & D of product packaging R & D for high-end consumer goods brands such as tobacco, alcohol and tea. Since its foundation, we have believed in highlighting the practical aesthetics of the brand, with a goal of promoting the growth of our clients’ brands. Additionally, we have emphasized on the availability of strategy aesthetics, design aesthetics, and crafts aesthetics. Furthermore, we help clients build strong brands with differentiated products and image, thus leading to their success story.

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EDUCATION

WORKING EXPERIENCES

AWARDS AND PRIZES

SELECTED PROJECTS

Xi Lin Men

FUNCTION:

Alcohol Beverage Package

LOCATION:

China

YEAR:

2020

Aerial View of Forest

ABOUT

A message about "happiness"; was delivered in this product. The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

Xu Yao and Li Wei

COPYRIGHTS:

Xu Yao, Li Wei for Reform

FUNCTION:

LOCATION:

YEAR:

Aerial View of Forest

ABOUT

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

Xu Yao, Li Wei for Reform

COPYRIGHTS:

FUNCTION:

LOCATION:

YEAR:

Aerial View of Forest

ABOUT

Aerial View of Forest
Aerial View of Forest
Aerial View of Forest
Aerial View of Forest

PHOTO CREDITS:

COPYRIGHTS:

Xu Yao, Li Wei for Reform